Sonia Williams
Senior Data Scientist
Sonia previously worked at Aimia within the R&D team where she led on projects using machine learning and cloud computing to build prototypes that address key business questions in retail and loyalty. Within the R&D environment Sonia used the principles of design thinking and agile project management to embed the client’s needs into the development process ensuring the prototype aided their understanding of their consumers.
Sonia has a degree in mathematics from Cardiff University with a heavy selection of applied statistics and operational research. She is passionate about finding new data sources and applying new techniques to help government departments understand the world around us.